Posts from the ‘Strategic Marketing’ Category

  • Research and Development Incentives for Canadian SMEs

    Research and Development Incentives for Canadian SMEs

    January 26th, 2012 | Blog, Government Funding, Strategic Marketing | Mike Pearce | No Comments

    Research and Development is a costly process that will not always yield the intended returns. However, it is a necessary process to promote growth and innovation within Canadian Industries. This is why the Canada Revenue Agency (CRA) is offering the Ontario Business Research Institute Tax Credit (OBRITC). Businesses who are considered eligible will receive a [...]

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  • Free Google PageRank Checker

    Free Google PageRank Checker

    December 19th, 2011 | Strategic Marketing | Chris Casemore | No Comments

    Many online marketing, Search Engine Optimizers (SEO), and web developers have relied on Google Toolbar to assess a website’s credibility. Through Google’s helpful browser bar, users received a quick glance at the Google PageRank of a site. For those of you unfamiliar with PageRank, it is one of the key components to assessing how a [...]

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  • Funding Small Business Growth Plans

    Funding Small Business Growth Plans

    December 7th, 2011 | Strategic Marketing | Bernadeen McLeod | No Comments

    Many of Mentor Works services are based on helping SMEs grow international sales, and part of those development strategies includes Accounts Receivable Insurance. Regardless of your annual revenue sales, if you have customers that can’t – or won’t – pay, then securing credit insurance may prove to be the smartest option to free up working [...]

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  • GoMo: Assess Your Site’s Mobile Browsing Compatibility

    GoMo: Assess Your Site’s Mobile Browsing Compatibility

    November 2nd, 2011 | Strategic Marketing | Chris Casemore | No Comments

    Your company’s website may look fully functional on your computer, but how does it perform on a BlackBerry, iPad, or Android Phone? It is expected that by 2013, mobile searches will outpace searches done on conventional computers. Smartphones and tablets are flooding the market and it seems like even traditional products, such as alarm clocks, [...]

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  • How to Build or Upgrade Your Website on a Budget

    How to Build or Upgrade Your Website on a Budget

    June 7th, 2011 | Strategic Marketing | Chris Casemore | No Comments

    These days, it seems that even a lemonade stand needs to create a website to effectively enter the market. If you’re not online, you’re not in the game. Even more, your website that was last updated in 1999 is not doing you much good today either. Companies need to constantly incorporate new technologies and functionality [...]

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  • 5 Online Marketing Activities for Businesses on a Budget

    5 Online Marketing Activities for Businesses on a Budget

    May 17th, 2011 | Strategic Marketing | Chris Casemore | No Comments

    Traditional marketing efforts have demanded high expenses and time requirements – two large barriers to entry for small businesses with limited budgets. But consumers are becoming less convinced by these traditional marketing techniques. Television commercials that would have worked well 15 years ago just aren’t having the same effect today. Why not? With the advancement [...]

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  • Are You Handling Your Social Media Efficiently?

    Are You Handling Your Social Media Efficiently?

    May 12th, 2011 | Strategic Marketing | Chris Casemore | No Comments

    As online marketing continues to sweep the social media world like wildfire, it is becoming increasingly difficult to ignore its importance in business. Large companies are starting to create entire departments dedicated to managing their online presence. It’s not hard to believe that small businesses and entrepreneurs can fall into the gaping time pit that [...]

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