Posts from the ‘Strategic Marketing’ Category

  • Canadian Government Funding for Immigrant Entrepreneur Start-up Visas

    Canadian Government Funding for Immigrant Entrepreneur Start-up Visas

    April 29th, 2013 | Strategic Marketing | Ryan Weaver | No Comments

    This month marked the beginning of a new program launched by the Ministry of Immigration and Multiculturalism to help the nation recruit innovative immigrant entrepreneurs who will hopefully create new jobs and spur economic growth. The new “Start-Up Visa” has been designed to help make Canada the destination of choice for the world’s brightest innovators.  [...]

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  • NOHFC Small Business Grants & Loans for Emerging Technology

    NOHFC Small Business Grants & Loans for Emerging Technology

    April 24th, 2013 | Strategic Marketing | Ryan Weaver | No Comments

    The Northern Ontario Heritage Fund Corporation (NOHFC) is taking applications for their government funding for research and development program:  Emerging Technology Program (ETP).   Key focuses and stipulations of this grant funding program include: Job creation in Northern Ontario Economic development potential in Northern Ontario Not negatively impact existing businesses in Northern Ontario Small Business Grants [...]

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  • HootSuite: Maximize Your Social Media Efforts

    HootSuite: Maximize Your Social Media Efforts

    December 26th, 2012 | Strategic Marketing | Chris Casemore | 2 Comments

    Marketing has shifted from a one-way communication effort from marketing firms, towards a seamless conversation between the company and its target market. Social media has made marketing a fluid, transparent public relations effort that should not be ignored. However, there are many social media platforms available and businesses find it difficult to stay active on [...]

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  • Free Google PageRank Checker

    Free Google PageRank Checker

    December 19th, 2011 | Strategic Marketing | Chris Casemore | 1 Comment

    Many online marketing, Search Engine Optimizers (SEO), and web developers have relied on Google Toolbar to assess a website’s credibility. Through Google’s helpful browser bar, users received a quick glance at the Google PageRank of a site. For those of you unfamiliar with PageRank, it is one of the key components to assessing how a [...]

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  • Funding Small Business Growth Plans

    Funding Small Business Growth Plans

    December 7th, 2011 | Strategic Marketing | Bernadeen McLeod | No Comments

    Many of Mentor Works services are based on helping SMEs grow international sales, and part of those development strategies includes Accounts Receivable Insurance. Regardless of your annual revenue sales, if you have customers that can’t – or won’t – pay, then securing credit insurance may prove to be the smartest option to free up working [...]

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  • GoMo: Assess Your Site’s Mobile Browsing Compatibility

    GoMo: Assess Your Site’s Mobile Browsing Compatibility

    November 2nd, 2011 | Strategic Marketing | Chris Casemore | 1 Comment

    Your company’s website may look fully functional on your computer, but how does it perform on a BlackBerry, iPad, or Android Phone? It is expected that by 2013, mobile searches will outpace searches done on conventional computers. Smartphones and tablets are flooding the market and it seems like even traditional products, such as alarm clocks, [...]

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  • How to Build or Upgrade Your Website on a Budget

    How to Build or Upgrade Your Website on a Budget

    June 7th, 2011 | Strategic Marketing | Chris Casemore | No Comments

    These days, it seems that even a lemonade stand needs to create a website to effectively enter the market. If you’re not online, you’re not in the game. Even more, your website that was last updated in 1999 is not doing you much good today either. Companies need to constantly incorporate new technologies and functionality [...]

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