Posts from the ‘Strategic Marketing’ Category

  • 5 Online Marketing Activities for Businesses on a Budget

    5 Online Marketing Activities for Businesses on a Budget

    May 17th, 2011 | Strategic Marketing | Chris Casemore | No Comments

    Traditional marketing efforts have demanded high expenses and time requirements – two large barriers to entry for small businesses with limited budgets. But consumers are becoming less convinced by these traditional marketing techniques. Television commercials that would have worked well 15 years ago just aren’t having the same effect today. Why not? With the advancement [...]

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  • Are You Handling Your Social Media Efficiently?

    Are You Handling Your Social Media Efficiently?

    May 12th, 2011 | Strategic Marketing | Chris Casemore | No Comments

    As online marketing continues to sweep the social media world like wildfire, it is becoming increasingly difficult to ignore its importance in business. Large companies are starting to create entire departments dedicated to managing their online presence. It’s not hard to believe that small businesses and entrepreneurs can fall into the gaping time pit that [...]

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  • Funding for Marketing – A Smart Investment

    Funding for Marketing – A Smart Investment

    January 24th, 2011 | Strategic Marketing | Bernadeen McLeod | No Comments

    Hiring an Graduate – Marketing and e-Business Results When was the last time you did things differently? Really change your approach to think differently? Do you ever find that you read and read and complete (or buy) more market research reports and stack up more knowledge but run out of time to execute on your [...]

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  • Communicating with Twitter

    Communicating with Twitter

    January 8th, 2010 | Strategic Marketing | Bernadeen McLeod | No Comments

    As a firm believer of at least five different marketing strategies, here is a great example of my journey with Twitter and how I explored the potential benefits. I created a profile in Spring of 2009, and then investigated its’ use to spread the word about business resources that I have compiled. Here is the [...]

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