Tag : Strategic Marketing

Manufacturing in the Age of Consumer-Level 3D Printing

Manufacturing has traditionally required a dedicated infrastructure, production team, and resource management system. These barriers to entry have given businesses near-exclusive control over the type of products available to consumers.

However, with the recent advancements in additive manufacturing, such as affordable 3D printers, consumers are now given the freedom to design

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10 Benefits of Implementing a CRM System in Your Canadian Business

Customer Relationship Management (CRM) implementation is a strategic investment for businesses who are growing and developing their customer base. By implementing CRM software within their organization, small and mid-sized organizations can utilize critical tools similar to what large multi-national corporations use, and with comparable benefits.

Generally, any company who deals with a wide range of

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Celebrate Ontario Blockbuster: Large-Scale Tourism Event Grants

Tourism has had a profound impact on Ontario’s reputation as one of the most economically successful, culturally diverse, and geographically beautiful regions on earth. By hosting large-scale tourism events, Ontario has an opportunity to bring long-term improvements and sustain this reputation.

The Government of Ontario provides grants for events, festivals, and

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Qualify for CanExport Export Marketing and Tradeshow Funding

Canadian businesses looking to scale their operations and grow into new export markets can access CanExport funding for marketing and sales projects. Available for startups to medium-sized businesses, CanExport supports projects such as modifications to product packaging, conducting market research, and participating in international trade shows. Businesses can receive cost-sharing

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The Top Trends in Canadian Business for 2016

2015 showed Canadian business owners and executives that uncertainty is the new ‘normal’ for operating a firm. With major shakeups in the Canadian economy, federal government, and international business factors, nothing can be taken for granted, and businesses must be willing to go beyond expectations to stay alive. Having reported

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Why Battling Zombies Is Good for Business

My six-year-old son recently went through a period where he rejected picture books in favour of stories that I made up for him. I can’t say I embraced this impulse with adequate enthusiasm—composing a story on the spot is much more difficult than reading “Murmel, Murmel, Murmel”. However, it quickly

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