10 Game-Changing Reasons to Adopt a CRM System

10 Game-Changing Reasons to Adopt a CRM System

In a time when connectedness is the new norm, more and more teams are opting in to collaborative tools. These systems offer a wide range of benefits, but they all have a common goal — to improve your organization’s effectiveness and productivity. Any business can use a Customer Relationship Management (CRM) solution to systemize, automate,…

Influencer Marketing Trends for Social Media Success

Influencer Marketing Trends for Social Media Success

The term “influencer marketing” has likely been mentioned around your strategy meetings. Who in your primary industry has a large and active following to whom they could positively promote your brand to help sell your product or service? No longer a social media fad, influencer marketing is rapidly being integrated into businesses’ digital marketing strategies….

CanExport: Export Marketing Grants for Canadian Businesses

CanExport: Export Marketing Grants for Canadian Businesses

Many Canadian firms have unrealized export potential. Canada’s sterling international reputation and strong business landscape should lend well to Canadian export success, yet many businesses do not leverage this opportunity. Whether it’s because of the upfront investment or effort required, Canadian businesses tend to shy away from international markets. Fortunately, Canadian government funding programs can…