The Government of Canada has target of zero-emission vehicles (ZEV) reaching 10% of light-duty vehicles (LDV) sales per year by 2025, 30% by 2030, and 100% by 2040. To achieve these goals there needs to be a stronger focus on initiatives designed to increase availability, awareness, and use of lower-carbon transportation options.

Administered by Natural Resources Canada, the Zero-Emission Vehicle Awareness Initiative provides funding for projects that address knowledge gaps and awareness among Canadians on ZEV technologies to move Canadians through the consumer continuum to ZEV adoption.

  • Amount: The Initiative will provide up to 50% of total project costs, with a maximum contribution amount $50,000 of per project.
  • Timeline: The Zero-Emission Vehicle Awareness Initiative is accepting applications for Canadian government funding until September 20, 2019. Projects should be completed by March 31, 2020.
  • Eligibility: For-profit Canadian businesses, electricity/gas utilities, and not-for-profit associations, such as academic institutions and municipalities.
  • Projects: Projects are to address Canada’s awareness and knowledge gaps on ZEV technologies and include the following activities but are not limited to: developing training material and practice guides for target audience, implementing a test drive and trial program, establishing a web-based resource and information portal, and increasing workplace charging awareness among employees.

Top Zero-Emission Vehicle Awareness Initiative (ZEVAI) Resources

Zero-Emission Vehicle Awareness Initiative Overview Blog: This is an overview of the Zero-Emission Vehicle Awareness Initiative, including information regarding the program’s focus, eligibility requirements, and how to apply.

Canadian Government Funding for Small Business

Page updated: August 27, 2019.