Your company’s website may look fully functional on your computer, but how does it perform on a BlackBerry, iPad, or Android Phone? It is expected that by 2013, mobile searches will outpace searches done on conventional computers. Smartphones and tablets are flooding the market and it seems like even traditional products, such as alarm clocks,…
These days, it seems that even a lemonade stand needs to create a website to effectively enter the market. If you’re not online, you’re not in the game. Even more, your website that was last updated in 1999 is not doing you much good today either. Companies need to constantly incorporate new technologies and functionality…
Traditional marketing efforts have demanded high expenses and time requirements – two large barriers to entry for small businesses with limited budgets. But consumers are becoming less convinced by these traditional marketing techniques. Television commercials that would have worked well 15 years ago just aren’t having the same effect today. Why not? With the advancement…
As online marketing continues to sweep the social media world like wildfire, it is becoming increasingly difficult to ignore its importance in business. Large companies are starting to create entire departments dedicated to managing their online presence. It’s not hard to believe that small businesses and entrepreneurs can fall into the gaping time pit that…