Agriculture and Agri-Food Canada created the AgriMarketing Program to enhance the marketing capacity and competitiveness of the Canadian agriculture, agri-food, fish and seafood sectors. It will provide support to industries by allowing them to identify market priorities and increase their chance of global success. Companies are able to use funding to develop and implement Long-Term International Strategies.  There are two streams of funding associated with this program:

Market Development Stream (SMEs):AgriMarketing Streams of Canadian Government Grants for Food Processors and Producers

The Market Development Stream focuses on expanding and developing new markets internationally and domestically. It will provide support to SMEs by allowing them to identify market priorities and increase their chance of global success.

  • Amount: Grant for up to $50K/year to a maximum of 50% of eligible costs.
  • Timeline: Open; Accepting applications on a continuous basis. Projects must be completed by March 31, 2018.
  • Eligibility: Must be a Canada Brand member. Agriculture, Agri-food, Fish and Seafood for-profit businesses with less than 250 employees & $50 million or less in sales.

Market Development Stream (Non-Profits):

Not-for-profit organizations can apply for this program in order to gain support for their export market development activities. Companies are able to use funding to implement Long-Term International Strategies.

  • Amount: Max of $50,000/year or 50% of project costs as non-repayable contributions; Stacking limit of 85%; applicants expected to provide 15% of the budgeted project costs.
  • Timeline: From April 1, 2013 – September 2017. Projects must be completed by March 31, 2018.
  • Eligibility: Organizations promoting exports of Canadian agriculture, agri-food, fish and seafood products. Eligible activities are advertising in print and electronic media, in-store and food service promotions, trade seminars, trade show attendance, outgoing and incoming missions.  Limitations include: Administration costs, Salaries, Contracted Services, Travel costs and other project costs.

Assurance Systems Stream:

The Assurance Systems Stream focuses on the development of national assurances systems and standards that contribute to priorities such as food safety and security.

  • Amount: Max contribution of $1,000,000 per project. Min of 25% cost sharing; In-kind max of 10%.
  • Timeline: From April 1, 2013 – September 2017. Projects must be completed by March 31, 2018.
  • Eligibility: With limitations: Administration costs, Salaries, Contracted Services, Travel costs and other project costs
  • Projects: Current priorities: market relevance, livestock traceability and projects related to food for human consumption have been identified as priorities. Preference to project proposals with higher levels of contributions from industry.

Top AgriMarketing Program Resources:

Market Development Stream

Assurance Systems

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