[WEBINAR] January 28: How to Grow Sales with Impactful Software


CRM stands for Customer Relationship Management and has one main goal: To improve your business’ relationships. When applied correctly, a CRM system can automatically collect, organize, and prioritize your database of current customers, as well as highlight potential new customers based on collected data.

A CRM system aims to benefit the sales, customer service, marketing, business development, and other teams within a business by collecting information on their contacts including when a contact last made a purchase, when they were last contacted, and what automated marketing campaigns they are currently in.

Over time, a proper CRM database will collect data on your customers, then showcase this data to your marketing and sales teams so they can make data-driven decisions that prioritize your all-star customers and highlight potential missed opportunities. Find out how your team can ensure success with a CRM system by registering for an upcoming webinar.

January 28 Webinar Overview

Throughout the How to Grow Sales with Impactful Software webinar, we’ll be discussing the benefits and considerations of implementing a new CRM system or reinvigorating an old CRM system within your business. By the end of the webinar, attendees will have gained insight on this transformative technology and the effects a well-utilized CRM system can have on a business.

Date: Tuesday, January 28, 2020
Time: 10:30am – 11:30am ET
Location: Online Webinar via GoToWebinar

Register Now

Webinar Takeaways:

  • Discover how to scale sales and marketing processes
  • Uncover proven approaches to lead gen and client management
  • Compare and contrast different CRM tools and features to find out what’s right for you
  • Receive insights on upcoming trends that further empower CRM-wielding businesses
  • Dissect a CRM implementation and what’s involved

Webinar Prerequisites

Prerequisites for most Canadian government funding programs:

  • Incorporated in Canada for at least 2 years
  • Financially stable
  • Not a retailer/distributor
  • Not a start-up

Webinar Speakers

Bernadeen McLeod
President and Founder, Mentor Works Ltd.

BernadeenMcLeodBernadeen worked in the corporate arena for 18 years as an executive and general manager in the manufacturing sector. With considerable expertise in government funding, both on a federal and provincial level, Bernadeen understands the aspects most critical to a successful Proactive Funding Plan™. She plays to win, and recognizes the importance of cash flow and margins. This enables her clients to succeed and access larger government funding wins than otherwise available.


Chris Casemore
Director of Client Management & Development, Mentor Works Ltd.

ChrisCasemoreChris has always been curious about finding better ways to get things done. Chris has been with Mentor Works since 2011, helping to develop the company’s strategic network, marketing strategy, client engagement practices, core business processes, and online presence. His goal is to ensure that every business in the country is empowered to access government funding opportunities available to overcome their growth challenges.


 Register for the How to Grow Sales with Impactful Software Webinar!

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Register for A Canadian Government Funding Webinar

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