Start-up companies should keep an eye on the Innovation Guelph event, showcasing the MaRS Toolkit. This event takes place over two 4-hour workshops. The first workshop outlines how to build a marketing strategy to meet your customers wants and needs, as well as how to identify and contact key leaders in your field. The second workshop will focus on how to communicate effectively with these leaders, your customers, and business partners. Interested parties should sign up for the event on the Online MarCom Toolkit Registration Page.

When: December 2 & 16, 2011 @ 8:30am-12:30pm

Where: 10 Carden Street, Guelph ON

Regional Innovation Centres

MaRS is one of the Regional Innovation Centres (RIC) focused on helping entrepreneurs and start-ups bring new ideas to the marketplace through resources, support, and funding. To find out your RIC, please visit our blog on The 14 Regional Innovation Centres in Ontario.

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For over a decade, Chris Casemore has helped thousands of Canadian businesses grow by helping them access government funding. Chris also partners with clients to develop their marketing plans and leverage technologies such as CRMs and marketing automation tools to scale their business models. Chris draws on his equal passion for marketing (B.Comm Marketing Management) and technology to equip clients with efficient, scalable, and forward-thinking strategic planning approaches. Follow Chris Casemore on Twitter.

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