Trade Show Marketing Strategy: What to Do Before, During, and After

Trade Show Marketing Strategy: What to Do Before, During, and After

Developing international markets is not an easy process. While there are many ways to identify and enter markets, all pathways require significant time and financial resources to get market traction. Participating in trade shows is a common choice for businesses exploring new export destinations since it has a relatively low price point and companies can…

Trade-Related Webinars to Support International Expansion

Trade-Related Webinars to Support International Expansion

Canada has a strong reputation as a valued trading partner and 2019 is posed to be a notable year for Canadian exporters. More businesses will seize the chance to grow and expand into new markets and drive higher global revenues. While there are significant opportunities available to businesses going global, such as vast marketplaces and…

Canadian Agriculture Research Centres: Funding and Innovation Resources

Canadian Agriculture Research Centres: Funding and Innovation Resources

The Government of Canada is invested in agriculture and agri-food innovation, and for good reason. With thousands of businesses engaged in the production of food from coast to coast, staying ahead of challenges and providing new competitive advantages positively impacts the success and well-being of farmers, food manufacturers, and all Canadians. One of the main…

How to Obtain a Business BCeID for Government Funding Applications

How to Obtain a Business BCeID for Government Funding Applications

British Columbia businesses can apply for several types of government funding programs aimed at fueling competitiveness. This includes funding to offset the costs of business and market expansion, capital and technology adoption, research and development, and workforce development projects. While some of these government funding programs are provided federally, those funding programs created and administered…

[EVENT] Feb 7, 2019 in Oakville: Attracting and Retaining Talent

[EVENT] Feb 7, 2019 in Oakville: Attracting and Retaining Talent

Targeted hiring and training programs can help Canadian companies scale operations and reduce talent gaps. But despite the clear benefits of workforce development, few companies allocate enough capital for attracting and nurturing world-class talent. Fortunately, businesses can learn more about Canadian and Ontario government funding for workforce development by attending an upcoming event. During the…

International Social Media Sites for Canadian Businesses Going Global

International Social Media Sites for Canadian Businesses Going Global

Social media marketing is one of the easiest and least financially-demanding strategies your company can use to support sales internationally. Developing a reputable, engaging brand on social sites will funnel traffic to your website and promote sustainable growth in foreign markets. If you have physical operations within the country, it can also help to bring…

[EVENT] Jan 22, 2019: Government Funding & Equipment Financing Solutions

[EVENT] Jan 22, 2019: Government Funding & Equipment Financing Solutions

To overcome growth challenges, businesses should consider using a combination of equity, bank financing, and government funding. Each source of investment capital supports aggressive but sustainable growth plans and enables companies to act on emerging market opportunities. Fortunately, GTA-based businesses can learn more about Canadian and Ontario government funding by attending an upcoming financing solutions…

Use Emotional Intelligence to Supercharge Leadership Training Programs

Use Emotional Intelligence to Supercharge Leadership Training Programs

Leadership in business requires a trio of qualities: character, competence, and commitment. This is why excellent employees do not always transition to become good managers; while they may be competent and perform job duties to a high standard, their character qualities prevent them from excelling when managing or working with others. Businesses traditionally focus on…

Top 10 Sources of Ontario Agriculture News

Top 10 Sources of Ontario Agriculture News

Ontario agricultural producers and processors can benefit greatly by staying up-to-date with industry news. Yet for many agri-businesses, it’s difficult to find resources and publications that help inform growth strategies and improve competitiveness. While there’s no one definitive source of information for Ontario businesses, there are several sites that provide access to free, high-quality information…

How to Mitigate the Risk of Export Expansion Projects

How to Mitigate the Risk of Export Expansion Projects

For many businesses, entering a new market is a risky, time consuming, costly, and stressful endeavor. While businesses that already export can benefit from previous experience, existing processes, and internal know-how when entering a new market, there are still many risks in export expansion. Risk is amplified for businesses entering their first export market. While…