Discover the why, who, where, what, and when key factors of a smart social media approach, and why this is essential for the ongoing success of your business in the digital world.
Learn effective ways to stay engaged with your audience in a business world revolving around social distancing best practices during the COVID-19 pandemic.
The Canadian Agricultural Partnership’s Agri-Food Open for E-Business initiative provides Ontario’s agri-food sector the opportunity to expand online. Apply today.
Social media marketing is one of the easiest and least financially-demanding strategies your company can use to support sales internationally. Developing a reputable, engaging brand on social sites will funnel traffic to your website and promote sustainable growth in foreign markets. If you have physical operations within the country, it
The term “influencer marketing” has likely been mentioned around your strategy meetings. Who in your primary industry has a large and active following to whom they could positively promote your brand to help sell your product or service? No longer a social media fad, influencer marketing is rapidly being integrated
If you’re launching a startup or expanding your small business, the ground rules are much the same: you need to be highly visible online, and you must build a brand that people connect with.
Instant recognition of a logo and developing global brands can take millions of dollars to achieve, but
Cold calling, phone calls, snail mail, and networking events; the traditional components of a sales process were tried and true. Then the Internet was invented and sales processes were changed forever.
This article will reveal the impact of the Internet on sales and how it can be used to improve a
Branding plays an important role in our capitalistic society. It takes a product or service and transcends it beyond its features and specifications into something that consumers form an emotional bond over. This bond leads to consumer loyalty, defending and endorsing brands, and a willingness to pay more solely for
Small businesses often face technological hurdles which impede their ability to grow. Two of the most common growth challenges include developing and maintaining a profitable e-commerce presence and developing and testing innovative products or technologies. Small businesses often lack the technical expertise or access to facilities which make projects like
Today (April 21, 2015), Google launched an update to its search algorithm, which gives preference to mobile friendly sites for searches made on phones, tablets, and other screen sizes. Many websites already cater to mobile devices through responsive design and mobile-specific themes, however the rest of the less responsive websites indexed by Google