International Social Media Sites for Canadian Businesses Going Global
Business Strategy

International Social Media Sites for Canadian Businesses Going Global

Social media marketing is one of the easiest and least financially-demanding strategies your company can use to support sales internationally. Developing a reputable, engaging brand on social sites will funnel traffic to your website and promote sustainable growth in foreign markets. If you have physical operations within the country, it can also help to bring…

Influencer Marketing Trends for Social Media Success
Business Strategy

Influencer Marketing Trends for Social Media Success

The term “influencer marketing” has likely been mentioned around your strategy meetings. Who in your primary industry has a large and active following to whom they could positively promote your brand to help sell your product or service? No longer a social media fad, influencer marketing is rapidly being integrated into businesses’ digital marketing strategies….

Startup Branding: 5 Tips to Create a High Performing Website
Business Strategy

Startup Branding: 5 Tips to Create a High Performing Website

If you’re launching a startup or expanding your small business, the ground rules are much the same: you need to be highly visible online, and you must build a brand that people connect with. Instant recognition of a logo and developing global brands can take millions of dollars to achieve, but you can grab a…

What is Social Selling? A Look at the Future of Sales
Business Strategy

What is Social Selling? A Look at the Future of Sales

Cold calling, phone calls, snail mail, and networking events; the traditional components of a sales process were tried and true. Then the Internet was invented and sales processes were changed forever. This article will reveal the impact of the Internet on sales and how it can be used to improve a business’ reach through new…

Create a World-Class Logo with these 6 Branding Principles
Business Strategy

Create a World-Class Logo with these 6 Branding Principles

Branding plays an important role in our capitalistic society. It takes a product or service and transcends it beyond its features and specifications into something that consumers form an emotional bond over. This bond leads to consumer loyalty, defending and endorsing brands, and a willingness to pay more solely for the brand. Apple has evolved…

OCE Voucher for E-Business and Technology Adoption (VEBTA) Funding
Government Funding

OCE Voucher for E-Business and Technology Adoption (VEBTA) Funding

Small businesses often face technological hurdles which impede their ability to grow. Two of the most common growth challenges include developing and maintaining a profitable e-commerce presence and developing and testing innovative products or technologies. Small businesses often lack the technical expertise or access to facilities which make projects like these possible. As a result,…