Small Business Support: The Five W’s of Social Media
Discover the why, who, where, what, and when key factors of a smart social media approach, and why this is essential for the ongoing success of your business in the digital world.
Customer Engagement in the Age of Social Distancing
Learn effective ways to stay engaged with your audience in a business world revolving around social distancing best practices during the COVID-19 pandemic.
CAP’s $2.5M Agri-Food Open for E-Business Program
The Canadian Agricultural Partnership’s Agri-Food Open for E-Business initiative provides Ontario’s agri-food sector the opportunity to expand online. Apply today.
International Social Media Sites for Canadian Businesses Going Global
Social media marketing is one of the easiest and least financially-demanding strategies your company can use to support sales internationally. Developing a reputable, engaging brand on social sites will funnel traffic to your website and promote sustainable growth in foreign markets. If you have physical operations within the country, it can also help to bring…
Influencer Marketing Trends for Social Media Success
The term “influencer marketing” has likely been mentioned around your strategy meetings. Who in your primary industry has a large and active following to whom they could positively promote your brand to help sell your product or service? No longer a social media fad, influencer marketing is rapidly being integrated into businesses’ digital marketing strategies….
Startup Branding: 5 Tips to Create a High Performing Website
If you’re launching a startup or expanding your small business, the ground rules are much the same: you need to be highly visible online, and you must build a brand that people connect with. Instant recognition of a logo and developing global brands can take millions of dollars to achieve, but you can grab a…
What is Social Selling? A Look at the Future of Sales
Cold calling, phone calls, snail mail, and networking events; the traditional components of a sales process were tried and true. Then the Internet was invented and sales processes were changed forever. This article will reveal the impact of the Internet on sales and how it can be used to improve a business’ reach through new…
Create a World-Class Logo with these 6 Branding Principles
Branding plays an important role in our capitalistic society. It takes a product or service and transcends it beyond its features and specifications into something that consumers form an emotional bond over. This bond leads to consumer loyalty, defending and endorsing brands, and a willingness to pay more solely for the brand. Apple has evolved…
OCE Voucher for E-Business and Technology Adoption (VEBTA) Funding
Small businesses often face technological hurdles which impede their ability to grow. Two of the most common growth challenges include developing and maintaining a profitable e-commerce presence and developing and testing innovative products or technologies. Small businesses often lack the technical expertise or access to facilities which make projects like these possible. As a result,…
Is Your Site Ranking after Google’s Mobile Friendly Update?
Today (April 21, 2015), Google launched an update to its search algorithm, which gives preference to mobile friendly sites for searches made on phones, tablets, and other screen sizes. Many websites already cater to mobile devices through responsive design and mobile-specific themes, however the rest of the less responsive websites indexed by Google should now expect to drop…