Innovation for Defence Excellence & Security: $945K for Datametrex AI
Government Funding

Innovation for Defence Excellence & Security: $945K for Datametrex AI

Toronto company Datametrex AI Ltd. has been awarded $945K from the federal government’s Department of National Defence (DND) to continue the company’s development of its social media discovery and monitoring platform. Funding comes from the DND’s Innovation for Defence Excellence and Security (IDEaS), a federal procurement program that supports the development of defence and security…

Trade Show Marketing Strategy: What to Do Before, During, and After
Business Strategy

Trade Show Marketing Strategy: What to Do Before, During, and After

Developing international markets is not an easy process. While there are many ways to identify and enter markets, all pathways require significant time and financial resources to get market traction. Participating in trade shows is a common choice for businesses exploring new export destinations since it has a relatively low price point and companies can…

International Social Media Sites for Canadian Businesses Going Global
Business Strategy

International Social Media Sites for Canadian Businesses Going Global

Social media marketing is one of the easiest and least financially-demanding strategies your company can use to support sales internationally. Developing a reputable, engaging brand on social sites will funnel traffic to your website and promote sustainable growth in foreign markets. If you have physical operations within the country, it can also help to bring…

What is Social Selling? A Look at the Future of Sales
Business Strategy

What is Social Selling? A Look at the Future of Sales

Cold calling, phone calls, snail mail, and networking events; the traditional components of a sales process were tried and true. Then the Internet was invented and sales processes were changed forever. This article will reveal the impact of the Internet on sales and how it can be used to improve a business’ reach through new…

Social Media and Business: An Awareness and Engagement Tool
Business Strategy

Social Media and Business: An Awareness and Engagement Tool

Social media offers businesses an opportunity to engage directly with customers in a cost-effective way. Businesses can now advertise their products or services on Twitter, LinkedIn, Facebook, and other smaller social media platforms. For many companies, however, they don’t know where to begin, or how to use each platform effectively. As much as social media…

Business Strategy

HootSuite: Maximize Your Social Media Efforts

Marketing has shifted from a one-way communication effort from marketing firms, towards a seamless conversation between the company and its target market. Social media has made marketing a fluid, transparent public relations effort that should not be ignored. However, there are many social media platforms available and businesses find it difficult to stay active on…

Business Strategy

5 Online Marketing Activities for Businesses on a Budget

Traditional marketing efforts have demanded high expenses and time requirements – two large barriers to entry for small businesses with limited budgets. But consumers are becoming less convinced by these traditional marketing techniques. Television commercials that would have worked well 15 years ago just aren’t having the same effect today. Why not? With the advancement…