Learn how social media connects businesses with their audiences and actionable steps for you to integrate social media into your PR strategy.
Toronto company Datametrex AI Ltd. has been awarded $945K from the federal government’s Department of National Defence (DND) to continue the company’s development of its social media discovery and monitoring platform.
Funding comes from the DND’s Innovation for Defence Excellence and Security (IDEaS), a federal procurement program that supports the development
Developing international markets is not an easy process. While there are many ways to identify and enter markets, all pathways require significant time and financial resources to get market traction. Participating in trade shows is a common choice for businesses exploring new export destinations since it has a relatively low
Social media marketing is one of the easiest and least financially-demanding strategies your company can use to support sales internationally. Developing a reputable, engaging brand on social sites will funnel traffic to your website and promote sustainable growth in foreign markets. If you have physical operations within the country, it
Cold calling, phone calls, snail mail, and networking events; the traditional components of a sales process were tried and true. Then the Internet was invented and sales processes were changed forever.
This article will reveal the impact of the Internet on sales and how it can be used to improve a
Social media offers businesses an opportunity to engage directly with customers in a cost-effective way. Businesses can now advertise their products or services on Twitter, LinkedIn, Facebook, and other smaller social media platforms. For many companies, however, they don’t know where to begin, or how to use each platform effectively.
Marketing has shifted from a one-way communication effort from marketing firms, towards a seamless conversation between the company and its target market. Social media has made marketing a fluid, transparent public relations effort that should not be ignored. However, there are many social media platforms available and businesses find it
Traditional marketing efforts have demanded high expenses and time requirements – two large barriers to entry for small businesses with limited budgets. But consumers are becoming less convinced by these traditional marketing techniques. Television commercials that would have worked well 15 years ago just aren’t having the same effect today.
As online marketing continues to sweep the social media world like wildfire, it is becoming increasingly difficult to ignore its importance in business. Large companies are starting to create entire departments dedicated to managing their online presence. It’s not hard to believe that small businesses and entrepreneurs can fall into