Zero-Emission Vehicle Awareness Initiative (ZEVAI)

Receive up to $300,000 in Canadian Government Funding.

The Government of Canada has a target of zero-emission vehicles (ZEV) reaching 10% of light-duty vehicles (LDV) sales per year by 2025, 30% by 2030, and 100% by 2040. To achieve these goals there needs to be a stronger focus on initiatives designed to increase availability, awareness, and use of lower-carbon transportation options.

Administered by Natural Resources Canada, the Zero-Emission Vehicle Awareness Initiative provides funding for projects that address knowledge gaps and awareness among Canadians on ZEV technologies to move Canadians through the consumer continuum to ZEV adoption.

Funding Amount

The initiative will provide up to 50% of total project costs, with a maximum contribution amount $300,000 per project (Limited to $200,000 for for-profit companies).

Eligible Applicants

For-profit Canadian businesses, electricity/gas utilities, and not-for-profit associations, such as academic institutions and municipalities.

Eligible Activities

Developing training material and practice guides for the target audience, test drive/trial program, web-based resource and information portal, and increasing workplace charging awareness among employees.

Deadline to Apply

Applications must be submitted by August 16, 2021 at 23:59 EDT. Project must be completed prior to March 31, 2023.