Zero-Emission Vehicle Awareness Initiative (ZEVAI)

Zero-Emission Vehicle Awareness Initiative (ZEVAI) 2021 Intake: Apply by August 16

According to, passenger vehicles account for 51% of volatile organic compound emissions, 21% of nitrogen oxide emissions, and 4% of fine particulate matter emissions across Canada. The federal government is addressing these concerning emissions by allocating funds towards Zero-Emission Vehicles (ZEV) to fully eliminate all vehicle emissions in Canada by 2040.

The Zero-Emission Vehicle Awareness Initiative (ZEVAI) program provides up to $300K in funding towards projects that educate consumers about ZEV and increase consumer adoption.

The change from gas powered vehicles to fully electric vehicles presents a new set of challenges, including consumer education on how the move to Zero-Emission Vehicles benefits them. The adoption rate for these vehicles is still only a small margin of total vehicle purchases in Canada, but is growing rapidly each year. ZEVAI aims to help the adoption rate increase even more so in the years to come.

The Zero-Emission Vehicle Awareness Initiative (ZEVAI) program has announced its most recent application intake period will close on August 16, 2021. Consider contacting Mentor Works’ team of government grant application writers for a 95% time savings when compared to applying for grants in-house.

Funding Summary: Zero-Emission Vehicle Awareness Initiative


  • Up to 50% funding to a maximum $200K for for-profit applicants.
  • Up to 75% funding to a maximum $300K for non-profit/Indigenous applicants.

Eligible Applicants:

  • For-profit Canadian businesses.
  • Electricity/gas utilities.
  • Not-for-profit associations, such as academic institutions and municipalities.

Eligible Activities:

  • Addressing Canada’s awareness and knowledge gaps on ZEV (Zero-Emission Vehicle) Technologies. Examples include:
    • Targeted outreach and awareness campaign.
    • Establishing a web-based resource and information portal.
    • Implementing a test drive and trial program.
    • Establishing showcase facilities.
    • Increasing workplace charging awareness among employees.
    • Increasing visibility of charging infrastructure.
    • Developing training material and practice guides for target audience.

Eligible Expenses:

  • Capital expenditures.
  • Salaries and benefits.
  • Professional services.
  • Travel costs.
  • License and permit fees.
  • Costs associated with environmental assessments.
  • Overhead directly related to the project.
  • Rental fees and leasing costs.

Ineligible Expenses:

  • Land and legal costs.
  • Expenses made prior to approval.

Apply for the Zero-Emission Vehicle Awareness Initiative (ZEVAI):

Applications must be submitted by August 16, 2021 at 23:59 EDT. Successful applicants must complete their approved projects prior to March 31, 2023. Due to this program’s short application window, we strongly encourage you to contact the Mentor Works government grant and loan application writing team to see if your business is eligible for ZEVAI and get the application process started.

We’ve put together a white paper on upcoming Electric and Autonomous Vehicle Trends within Canada. You can access the free white paper by clicking the image below.

Canadian automotive manufacturing trends

Leave a Reply

Your email address will not be published. Required fields are marked *