Tag : Strategic Marketing

Evaluating Your Marketing Approach

Over the past several years there has been a big shift in marketing. Businesses used to be able to rely on traditional outbound approaches – cold calling, mass mailers, etc. – to reach existing and prospective clients. These techniques worked in a selling environment where the customer had limited access

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10 Game-Changing Reasons to Adopt a CRM System

In a time when connectedness is the new norm, more and more teams are opting in to collaborative tools. These systems offer a wide range of benefits, but they all have a common goal — to improve your organization’s effectiveness and productivity.

Any business can use a Customer Relationship Management (CRM)

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Tips for Developing an Export Marketing Plan

Regardless of whether companies have previous exporting experience or are entering markets for the first time, there are risks involved in exporting. It is crucial for organizations to set clear goals and study the desired market before initiating new export sales growth activities. To help moderate the risks, align exporting

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Influencer Marketing Trends for Social Media Success

The term “influencer marketing” has likely been mentioned around your strategy meetings. Who in your primary industry has a large and active following to whom they could positively promote your brand to help sell your product or service? No longer a social media fad, influencer marketing is rapidly being integrated

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CanExport: Export Marketing Grants for Canadian Businesses

Many Canadian firms have unrealized export potential. Canada’s sterling international reputation and strong business landscape should lend well to Canadian export success, yet many businesses do not leverage this opportunity. Whether it’s because of the upfront investment or effort required, Canadian businesses tend to shy away from international markets. Fortunately,

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Celebrate Ontario Provides $20M in Tourism Grants to Local Festivals

Celebrate Ontario is an Ontario government grant intended to offset a portion of costs related to hosting large-scale events which increase tourism. Each year, the province supports first-time and recurring events that demonstrate the ability to draw attendees from inside and outside Ontario.
The provincial government is investing over $20 million

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