The latest developments in artificial intelligence (AI) are influencing almost all aspects of business operations – including marketing.
Over the past several years there has been a big shift in marketing. Businesses used to be able to rely on traditional outbound approaches – cold calling, mass mailers, etc. – to reach existing and prospective clients. These techniques worked in a selling environment where the customer had limited access
In a time when connectedness is the new norm, more and more teams are opting in to collaborative tools. These systems offer a wide range of benefits, but they all have a common goal — to improve your organization’s effectiveness and productivity.
Any business can use a Customer Relationship Management (CRM)
Regardless of whether companies have previous exporting experience or are entering markets for the first time, there are risks involved in exporting. It is crucial for organizations to set clear goals and study the desired market before initiating new export sales growth activities. To help moderate the risks, align exporting
The term “influencer marketing” has likely been mentioned around your strategy meetings. Who in your primary industry has a large and active following to whom they could positively promote your brand to help sell your product or service? No longer a social media fad, influencer marketing is rapidly being integrated
Many Canadian firms have unrealized export potential. Canada’s sterling international reputation and strong business landscape should lend well to Canadian export success, yet many businesses do not leverage this opportunity. Whether it’s because of the upfront investment or effort required, Canadian businesses tend to shy away from international markets. Fortunately,
Celebrate Ontario is an Ontario government grant intended to offset a portion of costs related to hosting large-scale events which increase tourism. Each year, the province supports first-time and recurring events that demonstrate the ability to draw attendees from inside and outside Ontario.
The provincial government is investing over $20 million
UPDATE: The AgriMarketing program is now closed and not processing new applications. All applicants, even agricultural producers and processors are encouraged to use the CanExport program for all new applications.
Canada’s agriculture and agri-food industry is one of the country’s top export-oriented sectors. In 2016 alone, Canadian companies exported nearly $56 billion
To build market traction for new geospatial technologies, Alberta-based innovators benefit immensely from attending trade shows and industry events. These events provide business leaders with opportunities to learn about emerging technological trends and meet with potential customers, ultimately helping bring more innovative technologies to market. However, many technology developers miss
The CanExport funding program provides Canadian government grants to support export marketing projects including participation in trade shows and government-led trade missions. By accessing additional funding for these types of activities, businesses can de-risk export market evaluation and development, ultimately helping to accelerate international growth.
Through CanExport, Canadian businesses may access