Tag : Strategic Marketing

CanExport International Marketing Grants: Frequently Asked Questions

The CanExport Canadian government funding program supports export marketing development projects. Businesses can receive grants for projects including government-led trade missions and participation in trade shows. By accessing Canadian government grants for these types of activities, businesses can reduce the risks associated with expanding international reach, ultimately helping to accelerate

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Tips for Developing an Export Marketing Plan

Regardless of whether companies have previous exporting experience or are entering markets for the first time, there are risks involved in exporting. It is crucial for organizations to set clear goals and study the desired market before initiating new export sales growth activities. To help moderate the risks, align exporting

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Influencer Marketing Trends for Social Media Success

The term “influencer marketing” has likely been mentioned around your strategy meetings. Who in your primary industry has a large and active following to whom they could positively promote your brand to help sell your product or service? No longer a social media fad, influencer marketing is rapidly being integrated

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CanExport: Export Marketing Grants for Canadian Businesses

Many Canadian firms have unrealized export potential. Canada’s sterling international reputation and strong business landscape should lend well to Canadian export success, yet many businesses do not leverage this opportunity. Whether it’s because of the upfront investment or effort required, Canadian businesses tend to shy away from international markets. Fortunately,

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AgriMarketing Grants for Export Market Development

Canada’s agriculture and agri-food industry is one of the country’s top export-oriented sectors. In 2016 alone, Canadian companies exported nearly $56 billion in products internationally and this figure is expected to continue growing as more agriculture and agri-food businesses join international markets.

Fortunately for food businesses, Canadian government funding is available

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TECTERRA SHOW: Trade Show Grants for Alberta Geomatics

To build market traction for new geospatial technologies, Alberta-based innovators benefit immensely from attending trade shows and industry events. These events provide business leaders with opportunities to learn about emerging technological trends and meet with potential customers, ultimately helping bring more innovative technologies to market. However, many technology developers miss

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Do You Qualify for CanExport Trade Show Grants?

The CanExport funding program provides Canadian government grants to support export marketing projects including participation in trade shows and government-led trade missions. By accessing additional funding for these types of activities, businesses can de-risk export market evaluation and development, ultimately helping to accelerate international growth.
Through CanExport, Canadian businesses may access

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Celebrate Ontario 2019: Funding for Tourism Events

Every year, festivals and events in Ontario attract thousands of visitors, contributing millions of dollars in tourism-related revenue to support the provincial economy. Tourism events are a great way of demonstrating Ontario’s diversity, culture, and heritage. In 2017, the Government of Ontario provided funding through the Celebrate Ontario program to

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