10 Game-Changing Reasons to Adopt a CRM System
Business Strategy

10 Game-Changing Reasons to Adopt a CRM System

In a time when connectedness is the new norm, more and more teams are opting in to collaborative tools. These systems offer a wide range of benefits, but they all have a common goal — to improve your organization’s effectiveness and productivity. Any business can use a Customer Relationship Management (CRM) solution to systemize, automate,…

Tips for Developing an Export Marketing Plan
Business Strategy

Tips for Developing an Export Marketing Plan

Regardless of whether companies have previous exporting experience or are entering markets for the first time, there are risks involved in exporting. It is crucial for organizations to set clear goals and study the desired market before initiating new export sales growth activities. To help moderate the risks, align exporting goals and activities, and ensure…

Influencer Marketing Trends for Social Media Success
Business Strategy

Influencer Marketing Trends for Social Media Success

The term “influencer marketing” has likely been mentioned around your strategy meetings. Who in your primary industry has a large and active following to whom they could positively promote your brand to help sell your product or service? No longer a social media fad, influencer marketing is rapidly being integrated into businesses’ digital marketing strategies….

CanExport: Export Marketing Grants for Canadian Businesses
Government Funding

CanExport: Export Marketing Grants for Canadian Businesses

Many Canadian firms have unrealized export potential. Canada’s sterling international reputation and strong business landscape should lend well to Canadian export success, yet many businesses do not leverage this opportunity. Whether it’s because of the upfront investment or effort required, Canadian businesses tend to shy away from international markets. Fortunately, Canadian government funding programs can…

Celebrate Ontario Provides $20M in Tourism Grants to Local Festivals
Government Funding

Celebrate Ontario Provides $20M in Tourism Grants to Local Festivals

Celebrate Ontario is an Ontario government grant intended to offset a portion of costs related to hosting large-scale events which increase tourism. Each year, the province supports first-time and recurring events that demonstrate the ability to draw attendees from inside and outside Ontario. The provincial government is investing over $20 million in tourism grants through…

AgriMarketing Grants for Export Market Development
Government Funding

AgriMarketing Grants for Export Market Development

UPDATE: The AgriMarketing program is now closed and not processing new applications. All applicants, even agricultural producers and processors are encouraged to use the CanExport program for all new applications.  Canada’s agriculture and agri-food industry is one of the country’s top export-oriented sectors. In 2016 alone, Canadian companies exported nearly $56 billion in products internationally and…