Developing an export plan that includes proven market entry strategies is essential to international success. Effective pre-entry planning can help avoid many of the pitfalls businesses encounter when exporting and can help your business be more resilient to shifts in the international business landscape. While it may take considerable time and resources to complete, this stage of your export expansion project must not be avoided.
Businesses engaged in export planning generally have a few common needs such as performing market research, risk and supply chain analysis, mapping export processes, and developing entry strategies.
As a professional services organization with a team of proficient export planners, Mentor Works Ltd. can support your export planning process in any or all of these areas. We help you better understand the best approach to a new market, de-risk market entry, increase your sales opportunities, develop new internal processes for export selling, and provide you with focused market research to equip your business for international growth.
Need help developing an export plan?
How We Support Your Export Plan Development
For companies that are new to exporting or lack the expertise needed to confidently enter new markets, support services can greatly improve export outcomes. Developing a comprehensive export plan requires a full understanding of international regulations, how your product or service will be delivered to customers, an understanding of competitors and their marketing strategies, and how you will differentiate yourself to customers. Addressing all these areas needs can be challenging, which is why offloading the work to a team of experienced export planners enhances the likelihood of a favourable outcome.
Mentor Works can help you develop an export plan that addresses all key areas of international expansion.
We provide varying levels of support from export plan analysis to comprehensive management of the entire process, including:
Understand the market you’re going into: who are the key players and stakeholders, who is your main competition in this space, how established is the market, what major factors do you need to consider before going into the market?
|Market Risk Analysis
There are many factors involved in analyzing new market risk, and we’ll help you review some of the key factors to determine what markets present the best return vs. risk. We analyze the cultural and political landscape in new markets to see how it impacts your business, business practices and challenges in the new market, and other exposure considerations.
|Export Process Analysis
While you may have iron-clad processes for domestic production and sale, do those translate internationally? We’ll review how well your company is setup to begin exporting, and how exporting will impact your capacity.
|Supply Chain Analysis
Supply Chain and logistics are often overlooked when entering a new market, but they play a key role in determining how well you’ll perform in a new market. We’ll review your existing supply chain, identify potential gaps, and solutions for fulfilling export orders.
|Market Entry Strategies
Timing with exporting is critical – how and when should you go to market in the new country? What’s the best method of entering the new market? What potential partners should you be evaluating?
|Full Planning & Execution Support
We’ll develop a full market plan to govern the export entry process, provide critical feedback on strategy, support execution, and help you manage the process on an ongoing basis.
The Mentor Works Advantage for Export Strategy Development
Mentor Works has over a decade’s worth of experience in supporting business growth in Canada. Our team has successfully completed dozens of export market plans and provided our clients with the support and expertise to help them execute in new markets. Our team manager holds industry leading certifications endorsed by the World Trade Centers Association and the Canadian government.
Our goal is to help you go further, faster. Most clients see more than 10X ROI after working with our team.
Our process involves you from start to finish and is flexible to your needs. While each engagement is unique, most follow the same approach: ensure the project is developed to fit your specific requirements and at the end of the project your team is enabled with the ability to manage going forward.
|Plan: We partner with your firm to understand your needs, the export opportunity, and the level of support we can provide. From here we will develop a path to entry into a new market. From high level market research to full export strategy execution we can develop a custom solution to fit your need.|
|Build: Our team will develop customized materials for your specific project. This can include export strategic plans, market research, process optimization plans, sell sheets, and more. Our documentation package is scalable based on project need.|
|Enable: By the end of the engagement your team will be ready to lead internally. We’ll enable your team by working together to deploy the strategic approach we’ve created together and develop internal ownership|
Get Support for Export Plan Development
Mentor Works’ team will help you develop an export plan to maximize your return with minimal resources from your company. No matter your need, our team can work with you to optimize your process and improve your outcomes. Whether it’s establishing market entry strategies or constructing a full export expansion plan, we’re here to help.
Contact our team today to discuss export planning. We’ll begin with a complimentary assessment to determine your needs and develop a custom solution.
Posted: January 18, 2019. Updated: April 10, 2019.