Interactive Digital Media Fund Global Market Development Program

Ontario Creates is an Ontario-based government agency that supports media developers across the province. Its government funding programs, such as the Interactive Digital Media (IDM) Fund, provide software and game developers with the financial resources to bring their products to market faster, leading to enhanced project outcomes. One incentive offered through the IDM Fund is Ontario Creates’ Global Market Development program, which provides funding to help media developers complete targeted sales trips and attend international market events.

The Global Market Development program can provide Ontario interactive digital media developers with up to 50% of eligible project costs to a maximum $15,000 in export grants.

The program accepts applications during scheduled intake periods. Those interested in accessing export grants for their media projects this year have to deadlines: May 25, 2020 or August 31, 2020. The online application process requires applicants to submit documentation about their company, product, and export project. These details are used to assess the impact of the project and ensure that the most competitive projects receive funding.

What is the Global Market Development Program?

The Global Market Development program is a stream of funding offered through Ontario Creates’ Interactive Digital Media (IDM) Fund. For years it has been a pivotal source of funding that software and game developers can use to generate sales outside of Canada. It is ideal for trade shows and planned sales trips abroad that lead to new customers and enhance brand exposure.

Companies can receive up to $15,000 in export marketing grants. Applicants receive funding once they have demonstrated costs through incurred project expenses.

COVID-19 Update: The cost of participating in virtual activities/events that facilitate international business and audience development will be eligible including staff and operations costs associated with the preparation of marketing materials and for virtual meetings. As the COVID-19 situation evolves, successful applicants will be permitted to make activity changes as  necessary.

Applicants Eligible for the IDM Global Market Development Program

To qualify for the Interactive Digital Media Fund Global Market Development program, applicants must meet one of the following criteria:

  • A minimum 25% of company revenues in the last two fiscal years have been derived from the creation of complete screen-based content products; or
  • A minimum 50% of company expenses in the last two fiscal years have come from the production of interactive digital media content.

Eligible applicants must also:

  • Be an incorporated, for-profit company;
  • Have a permanent head office in Ontario;
  • Be Canadian-owned;
  • Have at least $2 million general liability insurance during the project; and
  • Have at least one employee or owner with minimum three years’ experience in interactive content, platforms, or devices.

Projects Suitable for Ontario Software Export Grants

Companies may apply for up to five “marketing activities” taking place outside of Canada per application to the Interactive Digital Media Fund Global Market Development program. All projects should assist the business in executing a formal market development strategy.

Some of the marketing projects businesses may submit for consideration of export grants include:

  • Attendance at key industry events (up to three reps);
  • Participation in government-organized trade missions;
  • Planned sales trips; and
  • Media tours.

How to Apply for Export Market Development Grants

Applications are available online via the Ontario Creates website and can be submitted through the organization’s application portal. Once the application period is finished, Ontario Creates will evaluate the merit of all applications and call forward those that are most competitive and likely to yield positive results.

The next deadline to apply for Global Market Development funding is May 25, 2020, followed by August 31. 2020. All applicants must have a project proposal submitted by this date to be considered.

Applicants must submit a comprehensive application package that includes a full evaluation of proposed activities, including a project budget that clearly evaluates the costs and intended outcomes of each activity.

To optimize the application process and ensure your organization submits a competitive proposal by the program’s deadline, please contact Mentor Works.

Apply for Canadian Government Funding

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Myra educates and inspires leaders on ways to enhance their business’ growth projects through blog and web publication, social media, and event management.

Comments 2

21 May 2020 Reply

Are there grants for ecommerce startups?

22 May 2020 Reply

Hi Nick – Thanks for the question! Software development firms have several programs to choose from. We recently posted a blog on some of the top funding programs for ICT businesses that would be a great place to start.

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