The continued advancement in technology has reshaped how marketers reach out to and interact with their potential customers. Small businesses that are not setting or adopting new trends in digital marketing can easily find their campaigns losing traction in their marketplace. Fortunately, there are government small business grants available to help small businesses find the proper resources and choose the right marketing activities to help their businesses thrive.
Canadian Small Business Grants for Online Marketing Projects
The Industrial Research Assistance Program (IRAP) offers Canadian small business grants for any company committed to internal R&D. One such program is called IRAP Accelerated Review Process (ARP), which covers as much as $50,000 towards a wide array of different projects so long as they are aimed at solving an internal technical challenge. Examples related to online marketing include competitive market research, global marketing strategies, online market presence strategy creation and adoption, software implementation and more. Here are a couple additional highlights of this program:
- IRAP funding covers up to 80% of direct labor or 50% of sub-contractor fees
- Funding for this program is released annually on April 1 and project can run until March 31 of the following year
Agricultural Programs: AgriMarketing Small Business Grants Canada
AgriMarketing small business grants for marketing are designed for businesses with less than 250 employees and cover as much as 50% of eligible project costs up to a maximum of $50,000 per qualified applicant. Eligible projects include but are not limited to:
- Market development and branding strategies
- Industry-wide branding, promotion and advertising
- Incoming and outgoing exploratory missions
- Market research
- Technical training for buyers about Canadian products
- Export capacity building
Learn More about Small Business Grants and Loans for Marketing
In order to find out more about any of the above Canadian small business grants programs click on the name of the program to access additional articles featuring overview blogs, eligibility and application process details, and the latest updates on funding releases and timelines. You can also sign up to receive our Canadian government funding weekly e-newsletter and follow us on LinkedIn.